2026
Rebranding
THE PROJECT
01
The challenge
Elaé's existing identity felt more rigid and formal than the personality behind the business. Its typography also raised licensing considerations, making the rebrand an opportunity to rethink both the visual expression and the practical foundations of the brand.
02
The approach
We looked beyond aesthetics to understand what makes Elaé different: an empathetic perspective, a naturally optimistic spirit and a belief that meaningful branding begins with understanding people. These qualities guided a more expressive, harmonious and welcoming visual direction.
03
The outcome
A refreshed identity with a more expressive typographic system, a distinctive colour palette and practical brand guidelines. The result is a cohesive visual language designed to reflect Elaé's personality across digital and physical touchpoints.
FROM IDEA TO EXPRESSION
We looked beyond aesthetics to understand what makes Elaé different: an empathetic perspective, a naturally optimistic spirit and a belief that meaningful branding begins with understanding people. These qualities guided a more expressive, harmonious and welcoming visual direction.
