2023
Branding
THE PROJECT
01
The challenge
Starting without an established visual identity, the challenge was to build a recognisable brand from the ground up. The design needed to balance professional credibility with a personal, approachable expression, creating a foundation for consistent communication across social media.
02
The approach
We approached the project as a complete visual identity system rather than a collection of individual social media posts. The focus was on developing a consistent design language through typography, colour, composition and content hierarchy, ensuring the brand could remain recognisable across different formats and messages.
03
The outcome
A cohesive visual direction designed to support Dr. Grazi's personal brand and social media presence. The project established a consistent foundation for digital communication, bringing together professional positioning and a more distinctive visual expression.
FROM IDEA TO EXPRESSION
We approached the project as a complete visual identity system rather than a collection of individual social media posts. The focus was on developing a consistent design language through typography, colour, composition and content hierarchy, ensuring the brand could remain recognisable across different formats and messages.
